www.masternewmedia.org
Blogging is said to be ‘the new kid on the media block’, threatening to emerge as a new brand of journalism. It is believed that the importance of blogs begin after the 9/11 attacks when they began to feed the reader’s increased appetite for news, analysis and personal account. (Raysnford, 2003). During the 12th Malaysian elections held this year, citizens turned to alternative online news portal like Malaysiakini.com for current updates when mainstream media failed to release timely election results (Lee, 2008).
It is argued that blogging has the upperhand because it is not restricted to the general journalism standards media organizations must adhere to. Furthermore, it offers a personal account on issue which readers can connect (Raynford, 2003). A blog is a series of updated posts on a web page in the form of a diary or journal, often including commentary on, and hypertext links to, other web sites. Perhaps it is the high level of interactivity and accessibility of these blogs that draw readers’ attention, after all they are important elements of a good web design (Nielsen, 2008). Posts are in chronological order and can contain anything from simple text, to music, images and even streamed video. This multimodal document cleverly incorporates audio, visual and texts to attract and engage readers in its reporting (Walsh, 2006).
Reference List
Lee, S.L. 2008, Cyberspace now the new frontline, News Strait Times,
March 12, p. 25.
Raysford, J. 2003, Blogging: the new journalism, Journalism.co.uk, March 2003, viewed 10th November 2008, http://www.journalism.co.uk/5/articles/5604.php
Walsh, M. 2006, ‘Textual shift’: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, vol.29, no.1, p. 24-37.
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